“Let’s Test Some New Creative.”

Udacity is an online education platform designed to meet the workforce needs of today’s top tech companies. They wanted to expand their target audience to include career-changers — people who have been pondering (or upgrading) a career in technology, but have been resistant to actually making that change happen. We presented a series of “dreamer” concepts that depicted present and future life scenarios for a range of people that might be ready for a change.