PCF is a long-time print delivery company serving the Northeast US — a region known for being a challenging delivery zone, given its congested roads and tough customers. PCF decided it was time to expand their services into “final mile parcel delivery.” They needed to build awareness of their reliable service and deep knowledge of the territory to the shipping decision makers at retailers and e-Commerce companies. Headfirst this strategy with a range of deliverables.
What do Consignees (home delivery customers) really think?
The final mile delivery business is cutthroat. Margins are razor-thin. Plus, not many service providers truly stand out as a business or as a delivery brand. To our surprise, not one major shipping company’s messaging was addressing the elephant in the room: home delivery customers’ (or “consignees” as they call them in the biz) sky-high expectations. Even in these crazy times, many consignees will divorce themselves from brands that disappoint them during a home delivery. One package delay or damaged product, and they’re gone — for good.
PCF’s “Consignee Confessions” campaign highlights how little patience many home delivery customers can have. We wanted to convey empathy to shippers (typically eCommerce or DTC brands) — let them know that PCF knows how tough it is to keep customers happy. These videos ran on platforms including Facebook, Google and Linkedin.
Boring (Reliable, Predictable) is Beautiful.
Want to get shipping executives excited about your delivery business? Brag about how stable, sensible, reliable and predictable — in essence, boring, you can be. By showcasing PCF’s reliable service and predictable pricing, we showed shippers that PCF could be a reliable and predictable last mile delivery partner.
Trade Publication Brand Campaign
Shipping Directors are a tough bunch. They don’t trust easily. We wanted to ensure they knew that PCF was not so new to this delivery game, and that PCF knows the roads, the customers, and the challenges that seem to be around every corner. Our “Northeast. Next Day. No Bull.” campaign helped put PCF on the final mile map.