BOSS, or Back Office Staffing Services, provides support to new and growing staffing agencies who need help managing their contract / temporary workforce. As it turns out, placing temporary workers requires a lot of paperwork, not to mention payroll management. So while staffing agency operators excel at sourcing and placing workers in companies, many prefer to outsource the management of these workers using a back office or Employer of Record (EOR) partner like BOSS.
The owner of BOSS is well-known in the staffing industry, so he could have easily made himself the star of the brand, However, he wanted the brand to be about more than him. He wanted it to be about the excitement of growing a staffing firm in new and exciting ways. Headfirst was engaged to create that brand, redesign the website and create compelling content for use in lead generation.
Building the BOSS Brand
Headfirst designed the BOSS brand by understanding its position in the marketplace. BOSS is a challenger brand, taking on long-established providers that service staffing agencies. They want to be seen as contemporary, dynamic, savvy and empathetic to the ambitions and challenges many staffing agency owners face. From the logo to color palette to the icons and photo treatments, Headfirst made damn sure they could not be mistaken for any other brand in the space.
Web Design & Copy
Back Office services are not easy to explain, nor sell, even to those within the staffing industry. The BOSS site balances the need to SELL with the need to EXPLAIN the basics of back office and EOR services. Throughout the site, there are a range of product and service comparisons with other similar services. We also peppered in many “clarifying” blurbs, so newbies wouldn’t feel lost or confused. Most of all, we wanted to ensure that prospects felt they can ask the BOSS team any question about operating a staffing business.
Lead Generation is critical to the growth strategy. Headfirst has helped BOSS implement a branded stream of content in their lead gen sequences. The centerpiece to their efforts is a comprehensive 32-Page eBook, Staffing By The Book. The book delves into virtually every aspect of operating a staffing agency, from deal negotiation to insurance guidelines. Staffing By The Book, is a great tool to educate prospects and also position BOSS as an expert in staffing agency support.