Logo No-No

Posted on: May 20th | Filed under: Design

I fired my last CPA firm a couple of years ago. Nothing personal. They were just too expensive for too little service. I still get their newsletter though, just to see if there’s any advice in there that helps small businesses like mine. I just noticed that their logo is a maze. A symbol of confusion. This makes no sense to me. By this logic, the logo for a women’s spa should have an image of a woman with a hairy lip and the local restaurant should show people aching with hunger. When creating your logo or brand (even if you’re a small business), try and highlight the solution, not the problem.

Link to this article: http://tinyurl.com/4akpzpa