Client: IBM
Description:
This was a copywriting-only assignment from O&M/IBM. Very technical stuff. But it was fun to work with the campaign’s established characters, Ned and Gil!
Services:
Copywriting, Information Technology
“Every concept is conceived with an integrated marketing approach in mind. The work was smart, they nailed the creative brief and everyone in the company loved it.”
— Marjorie Kass, Vice President, Creative, Columbia House
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