Every once in a while, I like to look back to remind myself what a great line of work I’m in. I just love the variety of assignments. Here are some highlights from the year so far: Wrote brand positioning statements channeling the voices of Jon Stewart, George Clooney and Ellen Degeneres. Yes, seriously. Conceived [...]
Design
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Hey Ivory: You’re going the wrong way!
Posted on: October 4th | Filed under: BrandingYou know that night scene in Planes, Trains and Automobiles when John Candy sleepily winds up driving on the wrong side of the highway? The panicked drivers on the RIGHT side of the road start screaming “YOU’RE GOING THE WRONG WAY!!!!” until it’s almost too late. That’s how this rebranding makes me feel. I want to [...]
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Logo No-No
Posted on: May 20th | Filed under: DesignI fired my last CPA firm a couple of years ago. Nothing personal. They were just too expensive for too little service. I still get their newsletter though, just to see if there’s any advice in there that helps small businesses like mine. I just noticed that their logo is a maze. A symbol of [...]
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