Here is a listing of articles filed under: Design

  • Cree: Selling technology with technology

    Posted on: October 8th | Filed under: Design

      Cree is a global leader in manufacturing high-efficiency, high quality LED lighting products, headquartered in the North Carolina’s Research Triangle. They recently built a state-of-the-art sales showroom at their headquarters called the Learn Experience Center. It’s a gorgeous space where clients and VIPs can get up close and personal with the latest and greatest […]

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  • 2011: So far, so good.

    Posted on: October 4th | Filed under: Articles

    Every once in a while, I like to look back to remind myself what a great line of work I’m in. I just love the variety of assignments. Here are some highlights from the year so far: Wrote brand positioning statements channeling the voices of Jon Stewart, George Clooney and Ellen Degeneres. Yes, seriously. Conceived […]

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  • Hey Ivory: You’re going the wrong way!

    Posted on: October 4th | Filed under: Branding

    You know that night scene in Planes, Trains and Automobiles when John Candy sleepily winds up driving on the wrong side of the highway? The panicked drivers on the RIGHT side of the road start screaming “YOU’RE GOING THE WRONG WAY!!!!” until it’s almost too late. That’s how this rebranding makes me feel. I want to […]

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  • Logo No-No

    Posted on: May 20th | Filed under: Design

    I fired my last CPA firm a couple of years ago. Nothing personal. They were just too expensive for too little service. I still get their newsletter though, just to see if there’s any advice in there that helps small businesses like mine. I just noticed that their logo is a maze. A symbol of […]

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