Here is a listing of articles filed under: Branding

  • Hey Ivory: You’re going the wrong way!

    Posted on: October 4th | Filed under: Branding

    You know that night scene in Planes, Trains and Automobiles when John Candy sleepily winds up driving on the wrong side of the highway? The panicked drivers on the RIGHT side of the road start screaming “YOU’RE GOING THE WRONG WAY!!!!” until it’s almost too late. That’s how this rebranding makes me feel. I want to […]

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  • You’re Never Too Small to Brand

    Posted on: August 3rd | Filed under: Branding

    Hello, Mr./Mrs. Small business owner. If I can pry you away from the sales calls, billing, payroll, and customer support emails you’re handling simultaneously, I want to take a moment to talk about your brand. This won’t take too long. Promise.

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  • The importance of authentic marketing.

    Posted on: June 12th | Filed under: Branding

    I am not just a Creative Director. I am a consumer. And I tend to be a jaded one at that. Not because I am part of the sausage making machinery that some people claim marketing to be. But because, as a consumer, I have been disappointed over and over by the misleading messages and hyperbole marketers will use to sell stuff. It’s gotten to the point where so much of it is noise. It’s my opinion that the best way to stand out is to be as authentic as possible. It’s not only the right thing to do, it’s a unique way to sell.

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