Here is a listing of articles filed under: Articles

  • 2011: So far, so good.

    Posted on: October 4th | Filed under: Articles

    Every once in a while, I like to look back to remind myself what a great line of work I’m in. I just love the variety of assignments. Here are some highlights from the year so far: Wrote brand positioning statements channeling the voices of Jon Stewart, George Clooney and Ellen Degeneres. Yes, seriously. Conceived […]

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  • Does the term ‘ad agency’ fit anymore?

    Posted on: June 28th | Filed under: Articles

    As we went about the task of forming a new website for Headfirst, we struggled with how to succinctly describe our business and what we offer. This is relatively easy for plumbers (they plumb) and law firms (they sue) and architects (they draw). It was already hard enough for me to explain to my mother what I do all day, but now things have gotten even harder on all of us creatives …and our mothers (which is kind of ironic since we’re all in the communication business).

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