2011: So far, so good.

Every once in a while, I like to look back to remind myself what a great line of work I’m in. I just love the variety of assignments. Here are some highlights from the year so far:

• Wrote brand positioning statements channeling the voices of Jon Stewart, George Clooney and Ellen Degeneres. Yes, seriously.
• Conceived an internal ad campaign to get 100,000+ employees to think outside the box.
• Developed an email campaign to promote a television network’s smart phone apps.
• Consulted on print layout design for a major business magazine.
• Wrote an “oops” letter for a client’s billing department, apologizing to customers for not billing them enough.
• Created an animated infographic explaining multinational revenue streams and transfer pricing.
• Wrote an “oops” letter apologizing to customers for over-billing them.
• Developed a print ad campaign aimed at getting publishers to outsource their declining-but-still-valuable print distribution.
• Wrote an animated XtraNormal video used to open a live technology conference.
• Art directed a book cover for a rock’n’roll coffee table book.
• Redesigned, reorganized and rewrote a website used by 500,000 energy customers.
• Produced and directed a video to encourage donations to Haiti.
• Wrote headlines for a series of inspirational posters.
• Created a PowerPoint presentation that helped fire up a team of 1,000+ software developers.
• Worked on a new twitter app.
• Consulted on web design for a southern resort.
• Wrote an ad campaign directed at truck drivers and truck dispatchers.
• Branded a web-based software product and website that can save the public healthcare system millions of dollars.
• Wrote an ad campaign to convince traders to move their business from one firm to another.